Thursday, February 22, 2007

Introduction to Management Science

Thats a Tata McGraw Hill book thats lying on the table in the cabin across where I am sitting. So?
1. Management "Science". Thats annoying. I can never reconcile management with science. I am one of the worst managers I know, but was a very good student of the study. How can you call Management a science? What's scientific about it??
2. Its an introduction boook that about 30% larger than the Philip Kotler we used to have at B-School
3. The most depressing. Typically, in the offices of senior personnel here, you rarely find books. They dont seem to read anything other than the next RFP or Response to the RFP, the FS Doc, Capability Doc and so on. The owner of this book is part of that tribe. This is the first book I have seen him carrying. Why couldnt it be soemthing less pretentious, and more useful, like a Rethiking the Future or atleast a Straight from the Gut or something? Nooooo. It hast to be an Introduction to Management Science - A Marketing and Case Study approach with Spreadsheet. Yay!

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